![]() ![]() ![]() The company’s paying monthly listeners also grew during that period, but to a lesser degree - up 17% to 220 million. With its most recent earnings report, Spotify told investors that monthly users of its ad-supported tier had rocketed up 34% over the last year to 343 million. By our count, its last big overhaul was in 2018. Yet, Spotify hasn’t given its free tier much love in recent years. Sure, Spotify has gone to bat for its free-with-advertising tier, claiming (amid a spat with Taylor Swift) that its freemium model is the future of the music industry. Stanley added in an email to TechCrunch that the company is “currently testing this with a limited number of users in a pair of markets.” Spotify declined to share more info as to why it’s conducting the test.īut it’s no secret. This change is “only a test,” Spotify PR executive CJ Stanley told The Verge. For those select free-tier listeners, Spotify displays a message that reads: “ Enjoy lyrics on Spotify Premium.” Over the past few days, the music-streaming company made waves by locking down lyrics for some of its non-paying users. That may be why it’s exploring pushing lyrics behind the paywall. Spotify’s user base is growing faster than ever, but its paid-subscriber growth isn’t keeping pace with free listeners. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |